This Academy provides insight on the payer's psychology in relation to value proposition construction and deployment. Delegates will exclusively gain the payer's perspective on:
- Payer psychology to innovation & value
- Payer decision making processes
- Reimbursement priorities
- Increased role of indication based formularies
- The payer’s view on health economic principles
- How payers see cost effectiveness, cost benefit & cost utility
- What your Budget Impact Models says & what the payer thinks
- How payers translate product value into their healthcare settings
- What are the essential requirements for:
- Medicines evaluation
- Managed entry of new medicines
- Reimbursement models
- Increasing role of payers in policing prescribing restrictions
The Academy is an experiential event with workshops and exercises managed by experienced payers.
Benefit by attending this course so you can:
- Enter the mind set of your customers
- Create better value propositions
- Build confidence in delivering value messages
- Effectively implement value propositions with different payer groups
- Network with industry colleagues and experienced payers
- Overall, optimize your payer effectiveness
This course is ideal for:
- Managed markets teams with national or regional responsibility
- Sales teams with a level of payer engagement
- Marketers with local & regional market access responsibility
- Anyone with an interest in understanding the payer perspective
Enquire about our syndicated and customized academies